Our Ethos
Here's what we believe in.

Use Real, Healthful Ingredients

We only use natural and whole ingredients to create the flavors you love. We prioritize plant-based ingredients that are proven to heal the body and give you real, natural energy.

Keep it Affordable

Treating your body well doesn't need to break the bank. That's why we offer options at all price points. We pass any savings we get on packaging and ingredients onto you.

Reduce Waste

We compost 100% of our food scraps and paper, created the first refillable juice bottle system in the country to eliminate packaging waste, turn imperfect produce into nutritious juice, and minimize food waste during production. We're close to our goal of zero waste!

Buy Local

Farming is close to our hearts. We source local produce in-season that is picked at the peak of ripeness, giving our product unparalleled nutrition and freshness. Buying local also helps us to support our local economy.

Always Fresh

We always offer the freshest product possible to ensure you get maximum nutrition. We keep a short shelf life on our products to guarantee that you're getting a nutritionally dense, crisp, and tasty product.

 

REFILL AND SAVE.

Get yourself a Goji bottle.

​Choose a 13 oz, 33 oz, or 64 oz growler depending on your lifestyle. Pick a juice to fill it with and enjoy.

Wash it.

​Bring your bottle home and wash it. We suggest putting it right back in your car, so that you're always ready for your next fill.

Refill it.

Bring your bottle back in on your next visit and refill your bottle for a discount.

Save money + the planet.

Each time you reuse your bottle you're saving money on pure nourishment, and eliminating the carbon footprint associated with producing, transporting, and discarding a new glass bottle. Cheers!​

 

Perfectly Imperfect Produce

America loses up to 40% of its food from farm to fork to landfill. Vegetables and fruit are thrown out because they are ugly, misshapen, bruised, or simply not perfect enough to make it to the grocery store or your table. This wasted food is responsible for using 25% of the freshwater in the U.S., contributing to 21% of municipal solid waste, and account for 16% of U.S. methane emissions.

​​Meanwhile, some 795 million people go hungry everyday. Goji saves this perfectly nutritious and always fresh imperfect produce from ending up in the landfill through innovative partnerships with our suppliers. We turn all of that goodness into healthy and delicious juice.

THE FOOD WASTE JOURNEY
​There are a number of reasons why fruits and vegetables go to waste before they even reach the consumer. Here's a few of them:

Production Losses

​​There are many reasons why produce can go to waste on the farm. One reason is that farmers often selectively harvest, leaving produce behind that won't meet minimum quality standards for shape, size, color, and time to ripeness. Another reason is that food goes unharvested due to economic conditions like low food prices and labor shortages that make harvesting economically difficult.

Post-harvest + Storage Losses

After harvest the primary loss of produce is culling, which means removal of fruits and vegetables that are misshapen or blemished, or do not meet size and weight requirements for the market. Losses also occur when produce isn't stored properly (ex. potatoes through winter).​

​Processing + Packaging Losses

Oftentimes processing facilities trim edible and inedible portions of food off creating significant losses. Damage to fruits and vegetables can often happen at this stage due to handling and packaging damage.​

Distribution + Retail Losses

Produce faces a lot of rejection once it gets to the grocery store. There is a large problem with grocers rejecting perishable fruits and vegetables because they don't meet the grocer's standards or the quantity is too high to handle,. Rejected shipments will be thrown out if no other buyer can be found in time. The rejection continues as customers sort through produce for cosmetic perfection. Too ugly? Too bad.